wrap up: A fresh, tasty product given a new look that's just as irresistible as what's inside.
Vít Rýznar (Creative Director), Jana Bernkopf (Graphic Designer, Illustration)
Baked to brand perfection
Wrap Up began as a playful, eco-friendly way to keep bread fresh, but the brand outgrew its original look faster than good dough on a warm day. We baked a new visual identity that stays light and charming, yet adds the crispness today's conscious food lovers expect. With illustrations as the secret spice and a logo ready to rise with the brand, Wrap Up now looks as fresh as the bread it protects.
