City culture brought to life with a visual identity full of colour, rhythm and play.
Vít Rýznar (Creative Director),Marek Němec (Graphic Designer),Peter Gamboš (Motion Designer)
visual identity
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The hand is the central symbol of Nový Jičín's visual identity, and we've embraced it too. Our focus wasn't on redesigning the city's entire look, but on enhancing the visual identity of its cultural part – making it more playful, relaxed and cheerful. Nový Jičín is packed with cultural events at various venues, ranging from the club and library to the cinema and exhibition hall. Therefore, the new style must be applicable on multiple levels.
