client

Hook&Tell

Project overview
Capture attention in the first 3 seconds and the first sentence. Check. Now, it’s time for the visual identity to take over, crafted specifically for the masters of content marketing.
team
Vít Rýznar (Creative Director), Jaroslav Miklík (Graphic Designer), Marek Němec (Graphic Designer), Radek Micheller (Webdesigner), Peter Gamboš (Motion Designer)
scope
Visual Identity, Webdesign

Here would be a slogan best written by our client

This might not be the most captivating hook you've ever read, but it perfectly captures what Hook & Tell is all about: content creation, copywriting, communication strategies, brand tonality, and career communications. It's a rebrand of Obsahová agentura, which has established itself as a powerhouse in this field.

But just as it's important to adapt to new trends and technological challenges, sometimes a rebrand is necessary. That’s why Hook & Tell. Hooked yet?

Principle: Get attention

Hook & Tell are content and copywriting experts, while we focus on the visual side of the brand. Both elements must be clear to customers, but why not add a bit of mystery and playfulness? The essence of our client’s work is breaking down a brand to the last letter to uncover new themes that no one else is talking about. That’s why we infused a little detective-style playfulness into the visual identity, capturing the heart of their approach.

There's no need to be overly descriptive – that's what Hook & Tell does best. We believe the design, typography, icons, textures, and overall vibe speak for themselves.