client

Czechinvest

project overview

CzechInvest, Business and Investment Development Agency — part of the Czech state administration, a link between the state and the private sector. Support for investment, innovation, business development. This is just a short list of what CzechInvest has been doing for Czech businesses for thirty years.

team

Vít Rýznar (Creative Director) / Stanislav Bílek (Creative Designer) / Miroslav Kozák (Graphic Designer)

scope

Logo and Visual Identity

The requirements were clear — to adapt the visual communication of the agency to its activities.

These have been growing at a rapid pace over the last few years and the visual expression simply couldn't keep up.

The redesign of the communication builds on the original colour scheme, new logo and diagonal morphology to reflect the dynamism and speed that are typical and key to the environment of business, investment and innovation.